As forward thinking organizations aim for greater transparency, paying close attention to the change management strategy throughout the transformation can be an invaluable learning experience. If your initial response is to play it safe and prepare to jump ship due to the uncertainty, think again! Without a doubt, looking out for #1 and discovering WIIFM should be your highest priority. However, strengthening the muscles used to thrive during ‘the best and the worst of times’ will give you ‘staying power.’ Due to rapid change being ‘the new normal,’ the ability to exercise ‘staying power’ during trying times is a quality that is gaining value. Whether you choose to stay or you choose to go, you want it to be ‘your choice.’