What’s in it for me (WIIFM)

Many people feel helpless and consequently dis-empowered when experiencing major organizational change. However, the impact of any change on you, depends on you. In order to determine WIIFM, consider all aspects of your current role (the good, the bad, and the ugly). Then ask yourself the following 3 questions:

  1. How will the change impact my current role?
  2.  How will the change impact my future goals?
  3.  As I think about potential personal consequences, am I inspired to take action?

While you may never understand all of the desired business outcomes related to a specific change, the key to a successful outcome for you, depends on you taking action. Initially, this may just mean that you are inspired to pay more attention to thought leaders in your industry and ask more questions in order to better understand the reason(s) for the change. The action(s) that you choose to take are not as important as the fact that you choose to take action. If you are simply reacting to the changing environment and not being proactive on any level, don’t be surprised when you feel increasingly dis-empowered.

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